Yellowstone

Following the devastating Yellowstone fires, we created this campaign for TCI Cablevision of Wyoming.  The campaign asked prospects to sign up for cable TV, with $5.00 of the hook-up fee being donated to plant seedlings in the Yellowstone National Forest.  The campaign included newspaper ads, bill inserts, door hangers, POP displays, and direct mail.  The campaign was successful in every way.  It received national recognition and generated some great public relations for TCI and the state of Wyoming.  It also pulled a 10% response rate and produced enough revenue to plant nearly 118,000 seedlings – covering 365 acres – the first year.  This campaign was repeated, without a decrease in response, for three more years.