Blaine Hudson Printing

Of the many concepts presented to the client, this dimensional package was the most hair-brained idea we’d ever proposed.  Yet this full color, die-cut, hand assembled scale model of Blaine Hudson Printing’s new press was almost like printing money.  The $23,000 marketing expense generated $610,000 in immediate contracts.  Throughout the first year, contracts generated by this mailing piece exceeded $3.4 million.