CompHealth Radiologist’s X-Ray

CompHealth Radiologist’s X-Ray

April 25, 2023

Comp Health

In an effort to recruit radiologists to become Locum Tenens Physicians (temporary Doctors), we sent this X-Ray to 5,000 radiologists across the country.  The image of a Doctor’s skeleton and the message was on an actual X-Ray, and was intended to be read on a light box.  It generated more than seven times the response than the control package.  From the test alone, and within about six weeks, CompHealth generated more than $20,000 worth of contracted business from the Doctors and clients this mailer recruited.  It became the most cost-effective mailer CompHealth has ever sent.

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