TCI Cablevision

“Hey! That’s my name and address in the headline… and in the stories… and in the captions… “ When the recipient saw his or her name in the news, how could they resist reading it?  This cable acquisition campaign was developed to creatively show the excitement and value of cable television.  It utilized the most sophisticated personalization techniques to get the addressee’s attention.  We maximized the computer technology by personalizing both sides.  There are 47 occurrences of personalization which include first and last names, addresses, cities, states, streets, prices, deadlines and local cable names and local cable system phone numbers.  The campaign was an overwhelming success, generating over 4% response.